Spoof Ad Questions
1. The original advertisement was for Camel cigarettes. The ad was saying that the cigarettes are pleasurable. They’re slogan was “Pleasure To Burn.” It portrayed, a young, healthy looking person as the “spokesperson”. It shows this person smoking. Some people might think that smoking makes them look like that, or it might make them look cool.
2. I chose to create a spoof ad of this advertisement because I saw a lot of potential, and I had many ideas of what I could change to make it a good spoof ad. It was a very easy target I think. Another reason that made me want to make a spoof of this ad was that hardly anyone has ever really seen a cigarette ad before, so it might have seemed more interesting to those people. One more reason would be that a lot of adolescents today, see smoking as something cool, or something that makes you an adult. I hoped that maybe some kids in my class would see this ad, and realize how stupid smoking really is.
3. I changed a lot in the original ad. This list will say what steps I took:
1. I changed the slogan from “Pleasure to Burn” to “Life To Burn.” It shows that cigarettes do in fact shorten your life, I showed this by using a metaphor of burning it away.
2. I made the face of the spokesperson ash, like the ash of a cigarette. I took the ash from the end of the cigarette. I did this because I thought that the ash stuck out a lot in the picture.
3. I made her lips, which were nice, and plump, into little pasty looking lips. I was trying to show that cigarettes are unhealthy, and bad for you.
4.I made her teeth yellow because that is what happens to smokers.
5. I made the camel symbol in the bottom of the page a skinny, yellow camel. I added a cigarette in the mouth. I think it shows that the camel looks unhealthy.
6. I put a skull, and crossbones in the smoke of the cigarette to symbolize that cigarettes will eventually kill you.
7. The last thing I did was put a different message in the Surgeon General’s Warning.
4. I only used one other image in my spoof ad. It was the skull, and crossbones that were in the smoke. I got this image from Google Images. I’m not sure where it’s actually from.
5. If I were to do the same project again, I wouldn’t really change anything in my spoof ad, I am very happy with how it looks. I think if I did this again, it would go a lot faster, and I think I would be much easier. This is because the next time I do it I will have a lot of experience with photo-shop.
