Telus - SEAN N

Original

Edited


Name And Description
The ad I chose to spoof or parody was an ad for the Telus mobile network company. This advertisement featured two monkeys on top of a wrapped gift with the caption being “The Gift of Gab”. The advertisement is simplistic in nature and has a very cute, and loveable holiday feel with regards to the environment the advertisement was trying to pursue. I kept in this fashion but instead I added a realistic rendition of how mobile phone companies ( or any company for that matter ) is an advent capitalist.
Goal of Parody
My goal of creating a parody of this ad was to create the sense that capitalism is very dominate in our society in every possible consumer item. I added a faded background of money falling. This was to show the money that is very much present in our society as a symbol of power and desire. The caption of the original ad was “The Gift Of Gab”, I kept this line but I also added another line “Money Talks, So Talk More”. With the reference of talking more to regards to the mobile cellphone companies attempt to lure in more consumers and users then it presently has. The first half of the caption is to symbolize that society only listens to those with money, and that money is the indicating factor of class.
Original To Finished
I found the advertisement at home and scanned the image itself. Once this was done I cropped the image and made sure that the right size was enabled. I did not so much as to alter the image in its original form and integrity, however I added things onto the image.

I created a background and found an image of money raining down on Google. I cut out the raining money and I did my best attempt to put it at a lower opacity in the background. I copied this and rotated it in various directions

BYRON- Lays Light

original



spoof ad

Questions

Name of Original Ad

The original ad is from the famous chips company know as Lays, and I acquired this ad from a regular magazine. This ad is intended to advertise there new product and as there slogan says “All the taste, half the calories” promote there new feature to their product.

Rationale

As I flipped through the pages of the magazine this ad caught my attention instantly as it clearly states that this chips is good for your health and also enjoyable at the same time seem a bit absurd to me. These are the kind of ads that indirectly captures and lures us into the “fatty” zone, considering the amount in North America; they seem to be effective and successful. So, I felt like altering this concept and I think this is a effective way of doing it.

What I added

I thought that it would be humorous to change the slogan to “half the taste, all the calories” to show that not only are chips always unhealthy, but also to show that fat free chips taste worse then normal chips. I wanted to change this slogan because I wanted people to notice that taste is an opinion, not a fact. I also changed the bag to be called Lays FAT, to symbolize that chips are bad for you.

The images I used

I did not use any images other then distorting the ad to look the way I wanted it to. The slogan “FAT” is made by the “fat free” tag at the bottom of “original”.

What I would do differently next time

Next time I would of learned how to use the tools in photoshop better because I did not get the desired effect with the “FAT” logo, I wanted to make it seem as bouncy and as alive as the old “light” logo. Other then that I think that I did a really good job in spoofing this lays advertisement.

EMMY - Killoff

COMPLETED:




ORIGINALS:




1- Name & Description
The name of this ad is "Killoff", a parody of the vodka Smirnoff. This depicts a crach scene and a bottle of "Killoff" beside it, showing that drinking can greatly influence the senses while driving.

2- Why I chose to create a spoof ad of this advertisement- Rationale
I chose to create a spoof ad of this advertisement because I wanted to show the dangers of drinking and driving and that it can injure or kill anyone - passenger, driver, and pedestrians.

3- Desccribe the things you did and the steps you took to create your new ad.
I put together two different images that I found off the internet to create this public message on photoshop. First I deleted the white background of the smirnoff bottle, then replaced the word "Smirnoff" with "Killoff" on the bottle of vodka. Changing the name of the vodka gives it a warning effect for the viewers. Then I put the line "Accident? Or consequence" on the ad because there are no accidents when driving under the influence, there are only consequences.

4- If you were to do a similar assignment again, what would you do differently and what would you need to know?
If I were to do a similar assignment, I would probably challenge myself and choose a more difficult ad to spoof.


References
Both images were found on google search.