Original Ad
Name and Description of Original Ad:
The ad I chose was a Christmas ad for the Heineken beer company. It displayed a Beer bottle with Christmas decorations and on top of the bottle is had the words “ Fridge Stuffer.” The Ad had a dark green almost black background and text in both of the bottom corners. The ad is showing that Heineken would be a great drink to buy in the winter season.
Reason I chose this Ad:
After looking at this ad I realized it would be and easy and fun ad to make a spoof of. It talks about stuffing your fridge with beer but as people know when you drink a lot of beer you get drunk and your vision is impaired and it’s hard to drive. Drinking and driving is not good and causes a lot of deaths.
What I did to my Ad:
I took the original ad and changed the meaning of the ad by altering the picture and the text. I wanted to change the overall meaning of the ad from the buying a lot of beer to stuff your fridge is good and now it’s more along the lines of If you drink and drive after a lot of beer you can kill yourself and/or others.
To create my ad I changed image size, took an image from the Internet and changed the text on my ad. I also changed background colors and text colors. I pasted different pictures in different places. I changed the text and images in my ad.
Image source:
http://www.ltzmusic.com/coffin.jpg
What I would do differently:
If I were to do a similar assignment to this one the main thing I would do differently is to spend more time choosing my ad so that I can find something that could be easier and have a more influential and descriptive meaning.
