*Name & Description of the original ad*
The ad was for Ketel One vodka, it was just a plain white page ad that said "Dear Ketel One Drinker, May we just say that you looked great the other night."
*Rationale*
I was thinking that not a lot of people look too good when they drink. In fact, usually when someone's drunk it can be really unattractive. Ketel one seemed to be selling a false image, that, if you drink Ketel one you will look good. I thought that I should change the add and make it as if the statement was sarcasm, by adding a photo of a really unattractive drunk person. I wanted the ad to be very simple, just the text and the image. I wanted all the focus to be on the point I was making.
*The Steps*
First I had to find a good image, but it didn't take too long. I opened the ad in Photoshop and rotated, cropped and brightened it. Then I simply cropped the other image and inserted it over the Ketel One ad.
*Sources*
Unknown
*If you were to do a similar assignment again what would you change?*
I would get an ad that I could make more aesthetically pleasing, use some effects. I would make sure I had a really clear idea of what I wanted to achieve.
BEFORE:
AFTER:
