This ad was first for a Biotherm aging cream, to rejuvenate older skin. I chose to change it into a diet ad, to show all the extremes that women go to become skinnier. Since in the Biotherm ad a woman was eating grass, I thought it would be a good product to sell. I spoofed the ad before I scanned it, so the original isn’t shown, but in Photoshop I made the changes cleaner. First I got rid of all the text that I added by hand, and instead added new neater text. I used shadows to made the text more interesting, such as shadows and bevel and emboss. To put the ad all together, I used the clone stamp to make the background the same colour. Then I used to the liquefy filter to give it a different effect. At the bottom of the ad, where there’s a picture of food, which is crossed out, I made the x more even. I changed the colours to coordinate it better, and added a box where old text was. If I were to do this project again, I would plan out my ad better, because it would have made the process quicker, and make the ad more organized.
